Rebuy Status

Postmortem: What happened

On March 18, 2026, between approximately 12:25 PM and 1:05 PM ET, merchants experienced an inability to access the Rebuy Admin dashboard. Post-purchase flows, Smart Cart, and Rebuy Monetize offers were also unavailable during this window. All on-site storefront functionality remained fully operational throughout the incident.

Duration

Approximately 30-40 minutes.

Impact

Merchants were unable to access the Rebuy Admin interface or manage active offer flows during the incident window. No data was lost or compromised.

What caused it

A routine infrastructure update introduced an unexpected configuration conflict that prevented our admin service from accepting traffic. Once identified, our team rolled back the update to restore full functionality.

What we did

Our team identified the issue, implemented a rollback, and confirmed full resolution within the same hour. We posted updates to our status page throughout the incident.

What we are doing to prevent recurrence

We have identified the root cause and are implementing additional validation steps in our deployment process to catch this class of issue before it reaches production.

Resolved: This incident has been resolved.

Monitoring: The issue has been identified, and a fix has been implemented.

Investigating: This is only affecting admin accessibility and all on-site functionality is normal. We continue to investigate what is causing the errors with the admin platform.

Investigating: We are currently investigating not being able to access Rebuy Admin.