Simon Data status is Minor Service Outage

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Simon Data Simon Web App

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Simon Data Syncs

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Active Incidents

Monitoring Meta
Started 24 Nov 2025 20:28:16 (23 days ago), still ongoing
Minor Incident
Investigating
Simon Data Syncs

Simon submitted Facebook (Meta) required integration updates weeks ago and is continuing to wait for confirmation that our app is completely updated. Due to this pending confirmation, Simon is at risk of losing and/or having downgraded performance with Facebook. Facebook has not given a specific date on when this would happen. While we continue to escalate this with Facebook, it is important to prepare should there be connection issues this week or through the weekend.

To prepare for this impact, Simon is suggesting the following:

  1. Create a segment export in Simon, adding the correct custom context fields needed (example: fn, ln, etc.)
  2. Upload the list manually to Facebook -

https://www.facebook.com/business/help/170456843145568?id=2469097953376494 https://www.facebook.com/business/help/2082575038703844?id=2469097953376494

  1. For existing peak campaigns that include branches and/or variants to Facebook, we ask that you isolate all Facebook-related campaigns to their own individual flow/journey. This will help ensure Facebook integration issues do not impact any Email, SMS, Push, or other paid media syncs.

To help you monitor our Facebook connection, we'll be providing updates through our status page to effectively communicate if and when Facebook shuts off our integration, at the moment it will show Facebook as operational. Simon leadership will continue to keep our team updated and will continue to escalate with Meta until this is resolved.

Recently Resolved Incidents

Snowflake Data Cloud - Degraded Service
Started 16 Dec 2025 12:45:04 (1 day ago), resolved 16 Dec 2025 14:23:49 (1 day ago)
Minor Incident
Resolved
Simon Web App

Customers utilizing Snowflake services in the following regions are experiencing service disruption:

Regions Impacted: AWS - US West (Oregon) AWS - Europe (Ireland) AWS - Asia Pacific (Mumbai)

Users are unable to execute queries against Snowflake databases, tables, and views. Error message presented: "SQL execution internal error" or similar messages.

Snowflake has identified the root cause and is actively developing a fix -- https://status.snowflake.com/

Simon Data Outage Survival Guide

A step-by-step guide to help you survive a Simon Data outage
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    Simon Data Components

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    Simon Data Simon Web App

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    Snowflake Data Cloud - Degraded Service
    Started 16 Dec 2025 12:45:04 (1 day ago), resolved 16 Dec 2025 14:23:49 (1 day ago)
    Minor Incident
    Resolved
    Simon Web App

    Customers utilizing Snowflake services in the following regions are experiencing service disruption:

    Regions Impacted: AWS - US West (Oregon) AWS - Europe (Ireland) AWS - Asia Pacific (Mumbai)

    Users are unable to execute queries against Snowflake databases, tables, and views. Error message presented: "SQL execution internal error" or similar messages.

    Snowflake has identified the root cause and is actively developing a fix -- https://status.snowflake.com/

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    Monitoring Meta
    Started 24 Nov 2025 20:28:16 (23 days ago), still ongoing
    Minor Incident
    Investigating
    Simon Data Syncs

    Simon submitted Facebook (Meta) required integration updates weeks ago and is continuing to wait for confirmation that our app is completely updated. Due to this pending confirmation, Simon is at risk of losing and/or having downgraded performance with Facebook. Facebook has not given a specific date on when this would happen. While we continue to escalate this with Facebook, it is important to prepare should there be connection issues this week or through the weekend.

    To prepare for this impact, Simon is suggesting the following:

    1. Create a segment export in Simon, adding the correct custom context fields needed (example: fn, ln, etc.)
    2. Upload the list manually to Facebook -

    https://www.facebook.com/business/help/170456843145568?id=2469097953376494 https://www.facebook.com/business/help/2082575038703844?id=2469097953376494

    1. For existing peak campaigns that include branches and/or variants to Facebook, we ask that you isolate all Facebook-related campaigns to their own individual flow/journey. This will help ensure Facebook integration issues do not impact any Email, SMS, Push, or other paid media syncs.

    To help you monitor our Facebook connection, we'll be providing updates through our status page to effectively communicate if and when Facebook shuts off our integration, at the moment it will show Facebook as operational. Simon leadership will continue to keep our team updated and will continue to escalate with Meta until this is resolved.

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