Simon Data status is Minor Service Outage

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Simon Data Syncs

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Recently Resolved Incidents

Monitoring Meta
Started 24 Nov 2025 20:28:16 (1 month ago), resolved 22 Dec 2025 18:04:21 (7 days ago)
Minor Incident
Resolved
Simon Data Syncs

Simon submitted Facebook (Meta) required integration updates weeks ago and is continuing to wait for confirmation that our app is completely updated. Due to this pending confirmation, Simon is at risk of losing and/or having downgraded performance with Facebook. Facebook has not given a specific date on when this would happen. While we continue to escalate this with Facebook, it is important to prepare should there be connection issues this week or through the weekend.

To prepare for this impact, Simon is suggesting the following:

  1. Create a segment export in Simon, adding the correct custom context fields needed (example: fn, ln, etc.)
  2. Upload the list manually to Facebook -

https://www.facebook.com/business/help/170456843145568?id=2469097953376494 https://www.facebook.com/business/help/2082575038703844?id=2469097953376494

  1. For existing peak campaigns that include branches and/or variants to Facebook, we ask that you isolate all Facebook-related campaigns to their own individual flow/journey. This will help ensure Facebook integration issues do not impact any Email, SMS, Push, or other paid media syncs.

To help you monitor our Facebook connection, we'll be providing updates through our status page to effectively communicate if and when Facebook shuts off our integration, at the moment it will show Facebook as operational. Simon leadership will continue to keep our team updated and will continue to escalate with Meta until this is resolved.

Simon Data Outage Survival Guide

A step-by-step guide to help you survive a Simon Data outage
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    Simon Data Components

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    Simon Data Simon Web App

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    Monitoring Meta
    Started 24 Nov 2025 20:28:16 (1 month ago), resolved 22 Dec 2025 18:04:21 (7 days ago)
    Minor Incident
    Resolved
    Simon Data Syncs

    Simon submitted Facebook (Meta) required integration updates weeks ago and is continuing to wait for confirmation that our app is completely updated. Due to this pending confirmation, Simon is at risk of losing and/or having downgraded performance with Facebook. Facebook has not given a specific date on when this would happen. While we continue to escalate this with Facebook, it is important to prepare should there be connection issues this week or through the weekend.

    To prepare for this impact, Simon is suggesting the following:

    1. Create a segment export in Simon, adding the correct custom context fields needed (example: fn, ln, etc.)
    2. Upload the list manually to Facebook -

    https://www.facebook.com/business/help/170456843145568?id=2469097953376494 https://www.facebook.com/business/help/2082575038703844?id=2469097953376494

    1. For existing peak campaigns that include branches and/or variants to Facebook, we ask that you isolate all Facebook-related campaigns to their own individual flow/journey. This will help ensure Facebook integration issues do not impact any Email, SMS, Push, or other paid media syncs.

    To help you monitor our Facebook connection, we'll be providing updates through our status page to effectively communicate if and when Facebook shuts off our integration, at the moment it will show Facebook as operational. Simon leadership will continue to keep our team updated and will continue to escalate with Meta until this is resolved.

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